SGL Carbon finalizes rebranding

SGL Carbon has developed a new company logo and changed its name from SGL Group – The Carbon Company.

‘With the completion of the strategic realignment, a new era begins for us as a company,’ said Dr Jürgen Köhler, CEO. ‘Now is the right time to rethink and sharpen our profile. As a technology-based company it is our aspiration to develop smart solutions that deliver a clear benefit for our customers.’

The company says that the return to the name SGL Carbon expresses its ‘core expertise and origin’.

SGL has launched a new interim website at The complete conversion into the new brand design is expected to be completed by the end of 2019.

This story uses material fromSGL, with editorial changes made by Materials Today. The views expressed in this article do not necessarily represent those of Elsevier.