Other divisions will be called James Cropper Creative Papers, James Cropper Luxury Packaging and James Cropper Future Energy.
The parent company will also reportedly invest in a strategy to “simplify processes and systems and combine group functions,” it said.
Patrick Willink, previously group chief technology officer, has been appointed to the new position of chief innovation officer, with plans to reduce the company’s carbon emissions, improve recycling and research the use of green hydrogen and fuel cells.
