An interview with Parabeam managing director Jurgen Koot.
In the blog Koot explains that customer intimacy does not equal customer support or CRM.
"We’re neither talking about a support hotline nor about management software or feedback systems. Customer intimacy is about being actively involved in your clients production processes.
Specifically, when you’re selling semi-finished products such as glass fabrics and your customers need instructions on how to best implement them."
