Chemicals company DSM has formed a strategic partnership with a professional cycling team.
Team Sunweb, which has reportedly won multiple stages of the Tour de France, will be known as Team DSM from 1st January 2021.
DSM also plans to supply its Dyneema fiber into cycling wear for the team, the company says.
‘Through this partnership DSM hopes to galvanize wider public action around the importance of the health of people and of the planet, in line with the company’s purpose-led, performance-driven strategy,’ a press release said.
This story uses material from DSM, with editorial changes made by Materials Today. The views expressed in this article do not necessarily represent those of Elsevier.
