Tim will help commercialize the company’s technology, which improves the water resistance of biomaterials such as flax and hemp, making them more suitable for use in composite materials for automotive and aerospace applications.
Pryce has previously held roles at Rolls-Royce, Applied Composites Group and Chase-Walton Elastomers.
“Industry faces pressing sustainability challenges and Cellexcel has developed a breakthrough solution that enables manufacturers to increase their use of bio-composites, match performance requirements, and reduce carbon emissions,” he said.