The plant will be located in the Perini Industrial Park in Joinville, Santa Catarina, Brazil.
Lake Forest, Illinois, USA, headquartered Brunswick says the Brazil plant will have nearly 150 000 ft2 of manufacturing space and will eventually employ up to 150 people. It will produce several Bayliner and Sea Ray sport boats and cruisers, which will be sold through a network of local dealers along with other Brunswick models.
Brunswick plans to have Brazil manufactured boats available in advance of the 2012 summer boating season. When in full operation, the plant will have the capacity to produce over 400 boats annually.
"With the eighth largest economy in the world, we believe Brazil and its expanding boat market offer us attractive opportunities for growth," explains Dustan E. McCoy, Brunswick chairman and CEO.
"For decades, Brunswick has sold and manufactured our recreational products around the world, always believing that by being closer to a market, we can better serve our customers and anticipate emerging local trends. For these reasons we have long maintained local staff and operations that are intimately familiar with a market's unique attributes and expectations."
McCoy notes that it is this local focus on serving the world's markets that has led to over 40% of Brunswick's 2010 revenues being provided by markets outside of the US.
The Brunswick Boat Group is the largest manufacture of pleasure boats in the world, with 2010 net sales of US$913 million. It produces numerous brands, including Sea Ray, Bayliner, Hatteras, Sealine, Boston Whaler and Cabo Yachts.
