Web advertising options
We have an unrivalled portfolio of creative and interactive
options available to help you place your products, services
or brand in front of international composites industry professionals.
We recommend scheduling a meeting with your Reinforced
Plastics sales manager who will take a brief
from you relating to your overall marketing objectives and
within 24 hours will send you a customised proposal aimed
at delivering the results you are looking for. It is also
recommended that during this consultation that you take the
opportunity to have demonstrated some of our new offerings.
All such campaigns benefit from a detailed report analysis.
Hand-pick the best opportunities for your marketing needs:
A high impact large banner, Leaderboards are created for
advertisers wanting to deliver a brand message in a prominent
position. There are two Leaderboards per section - top and
bottom. Your banner stays on the screen for as long as the
user does, so your message can be as long as you desire with
animation recommended to enhance the appeal and attract click-throughs
from buyers. It is also essential that included in the message
is a "creative call to action" and always state
"click here".
This is a solus large banner that dominates the centre of
each section set within the editorial copy, which enables
advertisers to communicate their brand/product message extremely
effectively. This option is an ideal solution for announcing
a new solution or product/service, or promoting a special
offer, conference or user event.
Page Peels (click here to view)
New online opportunity for 2008! Similar to the leaderboard in prominence, this high impact opportunity adds impact via alternative "peel" animation. As the name suggests, the page peels back to reveal your advertisement, giving you an option to encourage readers to click through to your website. As for the the leaderboard, ensure you include a creative call to action and "click here".
Ask the Expert (click here to view)
A forum for sponsors to review reader enquiries and provide answers based on their expertise. A perfect opportunity to demonstrate your expertise, create long term relationships with individuals who ask for advice, whilst building brand awareness and associating it with market know-how.
Site jacking
For a 24 hour period we will give you the entire site over
to your brand - typically this would be used to announce a
major new product - acquisition - year end results - completion
of business restructure.
An advertising unit that runs on the left hand side of the
website. We offer two Products of the month panels,
and prices start at £1000 for a 30-day campaign. They
are used to promote new or existing products, and are linked
to a page within our site containing more detailed press information
with links to your site. This is an excellent way to generate
leads for your sales team and boost your sales.
These smaller units take key placements on the events pages.
They are a cost effective opportunity that will suit any budget.
It is highly recommended that you set up a meeting
to discuss Webinars with us and at the same time allow us
to demonstrate this powerful marketing tool.
www.reinforcedplastics.com
webinars are free to attend LIVE online events
aimed at the composites professional. These online seminars
provide strategic advice, a lively panel debate and business
critical information.
Users can register for webinars for free and if unable to
attend the live event, can view them for up to one year after
the event has aired.
Webinars are highly interactive, enhancing the user experience,
generating research information and quality leads for the
sponsor:
• Powerpoint synchronisation - images text and links
are presented alongside the live feed
• Polls - voting during the Webinar displayed and
analysed by the panel members (live)
• Downloads of related files - such as graphs and
reports
• Guest speaker profiles - sponsor profiles and links
• Live chat - discussed in the Q & A session and
also answered by a central email address at Reinforced
Plastics after the event
Webinars are managed, hosted and marketed by www.reinforcedplastics.com
and we will work with you to develop the topics for debate
and also find companies to share the platform with you as
co-sponsors whose activities complement yours.
It is also possible for us to use this technology to allow
you to showcase your company for its sole use - ideally suited
to a major product launch or significant business restructure.
Sponsored surveys
We can carry out tailored surveys to our database of international
composites professionals in order to produce valuable market
research, across a range of topics. The sponsored survey package
includes:
- up to 10 questions featured in the survey
- report and analysis of your results
- Leaderboard or Boom
Box advert on our website including your logo, link
to website plus 30 words description promoting your business/products,
for the duration of one month
- promotion of your survey to 18,500 opt-in recipients
of RP Weekly
- the inclusion of a prize/incentive is recommended
to increase the volume of response and this is included
in the package price
Solutions provider video
Do you have a recorded demo of your product/technology which
solves a problem or manages an application? Solutions
provider is a unique promotional opportunity which will
broadcast your product demo to a global composites community
looking for solutions to problems.
Along with the video, a full product description, link to
your company’s website and your contact details will
be included. Your demo will remain on www.reinforcedplastics.com
for 12 months. It will also be promoted though RP
Weekly enewsletter for one month.
Podcasts
We can provide you with an audio platform to make a major
announcement. Why not take the opportunity to use this facility
to launch a new product and combine your broadcast with a
video demo or other visual information. This will allow you
to leverage the power and reach of www.reinforcedplastics.com
guaranteeing your company the highest level of recognition
among your target audience.
Your Podcast will remain on www.reinforcedplastics.com
for one year plus it will be advertised on RP
Weekly for the first month.
Sponsored Podcast
Reinforced Plastics will be hosting
its own Podcasts where the Editor or another industry expert
will be discussing an emerging technology or major news story
- when we host these broadcasts we can offer one company the
opportunity to sponsor it.
Please let us know of any topic that you would be keen to
sponsor so that we can alert you when a relevant broadcast
is planned so that we can give you first refusal.
Microsites
What is a Microsite? A site created and
hosted by www.reinforcedplastics.com
on your behalf. This online media pack is an example of microsite
- it is a basic site which carries company information and highlights
some new products with links to the company site.
Why do you need a Microsite? Not only do
we have a unique audience of potential new customers seeking
information we provide full back-up so changes to the site can
be live within 24 hours. We also promote your Microsite for
a month on the home page of www.reinforcedplastics.com
and in RP Weekly for the entire
term of your contract.
As you move through the year you may wish to enhance the site
with a Podcast, video demo or webinar which are happy to arrange
(price on application). In the first year and at
no additional charge we can include new text and flat images
as required. These sites benefit from being tracked by our
advanced web tracking software.
The contract runs for a full 12 months at which time very
competitive renewal options will be offered. The starting
price for a basic Microsite is just £5,000.
Rich media
Rich media provides a more sophisticated online creative,
with an emphasis on entertaining the user, encouraging them
to interact with the advert and engage with the brand. Rich
media formats such as a page peel, aid the advertiser in providing
a richer experience for the user.
We are happy to offer advice in what will drive more traffic
to your own website.
| To discuss your online advertising
requirements, or for further details and rates please
call your sales contact.
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